Dallas Bird
I chose advertising because of a slew of absurdist Fruit by the Foot ads in the early 2000s. Those campaigns were weird, they were everywhere, and they showed me just how experimental the work could be. I pursue advertising for the quiet pride of seeing my work out in the wild — watching someone interact with a campaign I created while I’m going about my day. Even if I weren't getting paid, I’d still be the one in the room stress-testing the strategy and ensuring every point in the brief is hit.
The catalyst
My background is built on a foundation of real-world observation. Serving at a retirement residence taught me the actual impact that a thoughtful, sincere interaction has on a person’s day. I apply that same level of consideration to my research and strategy. I don't just "look at data"; I adopt the perspective and frustrations of the audience to ensure the messaging lands. My most significant project involved months of research and interviews on non-profit retention, which I synthesized into an engaging, accessible article. The project proved I can take complex data and make it matter to people.
The Perspective
The method
When I’m not at a desk, I’m usually fishing or learning my favorite songs on guitar. I have a habit of hyper-obsessing over a band’s discography for a month at a time, treating their entire history like a data set to see how a narrative arc stays consistent over decades. Analyzing these discographies is how I learn to adapt a message that people want to hear. My marketing hot take is that, regardless of the trend, using AI for marketing images and videos feels lazy and insincere. Work needs to appear human to be respected — especially if you are selling to humans.
who I’ve worked with
