ads
Johnston Group — Chambers Plan meta ads
Internship, 2026
These Meta ads target small business owners at different stages of their benefits journey, introducing what Chambers Plan offers while reinforcing its position as Canada's #1 employee benefits provider.
liquid i.v. — are you in the clear?
Academic Project, 2026
Half of Canadians are dehydrated in winter without knowing it. This campaign was built around the moment they find out.
Canadian Women’s Foundation — Hate Reveals You
Academic Project, 2025
Teens don't respond to lectures about online hate. They respond to concise messaging that aligns with their worldview. This campaign uses the DM layout and flips it with autocorrect, showing the insecurity hiding behind every hateful comment.
Hellmann’s — You create. we elevate.
Academic Project, 2025
Hellmann's isn't trying to steal credit from whoever's cooking. This campaign positions the brand as the sidekick — three ads, three audiences, one tagline that puts the cook in the spotlight every time.
capital one savor rewards — savor what matters
Academic Project, 2025
Savor Rewards gives cash back on the small moments people actually look forward to — takeout, coffee breaks, and a night out. This campaign makes those everyday choices feel worth celebrating.
Gushers — enjoy the fruits of your labour
Academic Project, 2025
Millennials feel undervalued at work and reward themselves in small ways. This campaign positions Gushers as the treat that says you earned it.