Working Draft Magazine, 2026
Non-profit retention research is notoriously dense and difficult to digest. Most data-heavy reports on the subject are ignored because the presentation lacks a human connection to the people doing the work.
Challenge
The strategy involved months of interviewing non-profit staff and analyzing retention data to find the specific frustrations that cause staff to leave. Instead of a standard data dump, the work synthesizes those findings into a narrative that addresses the emotional and practical realities of non-profit support.
Strategy
The final feature article transformed technical metrics into an accessible, engaging guide. The project proves that complex research can be made readable without stripping away the nuance or the data's integrity.