The Winnipeg Chamber of Commerce, 2025
The Winnipeg Chamber of Commerce communicates with a membership ranging from independent retailers to major insurance firms. The problem was a scattered content output that functioned more like digital noise than a professional resource for the local business community.
Challenge
Strategy
I conducted a SWOT analysis to determine where the organization’s messaging was being ignored. By researching the specific frustrations of local business owners, I built a calendar that prioritizes relevance over high-frequency posting. The strategy ensures the Chamber only speaks when the information provides actual value to the membership.
The final calendar and analysis provided a functional system for the organization's communications. The project demonstrates that even administrative tasks require a strategic foundation to maintain professional authority and build genuine engagement with a skeptical business audience.